Andrei Protasevich
Senior UI/UX Designer
Summary
Senior UI/UX Designer with 10+ years of experience designing B2B and Web3 platforms. I lead user-centered design from discovery through flows, screens, and states to implementation review. I've also designed 2 production design systems that scale across products and let me ship features fast from discovery to shipped UI.
Professional Experience
Senior UI/UX Designer, Magic Square
Jan 2024 – Present
Web3 app store and ecosystem with 2,500+ listed dApps
Case study: protasevich.com/case-magic-square
- Owned end-to-end design for the Magic Square ecosystem, partnered with founders and engineers. Covered 6 products, including dApp store, user account, developer account, token utilities (staking, farms, swap), and marketing site.
- Owned user-centered design from research through handoff. Translated founder intent into prototyping, information architecture, responsive screens, states, edge cases, and implementation review with engineers.
- Defined visual design across products with pixel-level consistency: spacing, grids, typography, color, and accessibility.
- Gathered product direction from founder calls and user feedback in Discord and Telegram, and studied competitor features to shape priorities.
Achievements
- Shipped 10+ features, including reward campaigns, gamification mechanics (raffles, price predictions, quests), a reputation system, a multi-state app detail page, and an AI chat assistant.
- Created a design system of 105 components on an atomic structure: design tokens, a UI Kit, and complex patterns for product UI.
- Crafted a custom icon set of 182 icons used across the product UI.
- Set up 2 themes (light and dark) and 4 responsive breakpoints using Figma Variables modes, so the UI reskinned without extra work.
UI/UX Designer, MONT
May 2016 – Dec 2023
Enterprise software distributor working with 4,000+ partner companies
Case study: protasevich.com/case-mont
- Delivered end-to-end design, collaborating with analysts, engineers, product managers, and business leaders across 5 enterprise products: marketing portal, B2B portal, subscription management, e-commerce, and internal CMS.
- Turned specs into prototypes, refined information architecture, created responsive mockups, and reviewed implementation with engineers.
- Built patterns for data-heavy user interfaces: tables, multi-step forms, dashboards, document workflows, and custom iconography.
- Collected requirements from manager meetings and user feedback through the support line, and reviewed competitor features before designing.
Achievements
- Designed and shipped 20+ features across the products: partner account dashboard, registration flows, order and document processing, subscription lifecycle, product catalog, and content management for events, news, and promotions.
- Built the component library: 48 shared components on a token-based foundation. New screens were assembled from existing parts, so a small team shipped fast without losing consistency.
- Designed 56 custom icons that shipped with the design system.
Skills
Design & Process: UI/UX Design, Product Design, Design Systems, Interaction Design, Responsive Design, Information Architecture, Prototyping, Wireframes, User Flows, Design Tokens, UI Kits, Style Guides, Mockups, Design Handoff, AI-Assisted Design
Tools: Figma, Figma Variables, Figma Auto Layout
Methods: User Research, Usability, Design Thinking, Accessibility
Domains: SaaS, B2B, Web3
Collaboration: Cross-Functional Collaboration, Stakeholder Engagement
Side Projects
Education
Moscow Art and Industry Institute • 2009 – 2015
Specialist degree (equivalent to Master's), Graphic Design
Certifications
User Interface Design Specialization — University of Minnesota • 2025
Enterprise Design Thinking Practitioner and Co-Creator — IBM • 2023
Digital: UX & UI Design — British Higher School of Art and Design • 2016
Languages
English — B2 Upper Intermediate (EF SET verified)Russian — Native
Magic Square
UI/UX • Web3
MONT
UI/UX • B2B
