Andrei Protasevich

Senior UI/UX Designer

10+ years of experienceWeb3, B2B platformsMaster's in Graphic Design

mail@protasevich.comprotasevich.comlinkedin.com/in/protasevichcom

Belgrade, Serbia · Open to relocation and remote

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Summary

Senior UI/UX Designer with 10+ years of experience designing Web3 and B2B platforms. I lead user-centered design from discovery through flows, screens, and states to implementation review. Along the way, I've built 2 production design systems that scale across products and let me ship features fast as the only designer.

Professional Experience

Senior UI/UX Designer, Magic Square

Jan 2024 – Present

Web3 app store and ecosystem with 2,500+ listed dApps

  • Sole designer for the Magic Square ecosystem, worked directly with founders and engineers. Covered 6 products, including dApp store, user account, developer account, token utilities (staking, farms, swap), and marketing site.
  • Owned user-centered design from research through handoff. Translated founder intent into prototyping, information architecture, responsive screens, states, edge cases, and implementation review with engineers.
  • Defined visual design across products with pixel-level consistency: spacing, grids, typography, color, and accessibility.

Achievements

  1. Shipped 10+ features, including reward campaigns, gamification mechanics (raffles, price predictions, quests), a reputation system, a multi-state app detail page, and an AI chat assistant.
  2. Built the design system — 90+ components with an atomic design structure: design tokens, UI Kit with basic components, and complex patterns for product UI.
  3. Crafted a custom icon set of 182 icons used across the product UI.
  4. Set up 2 themes (light and dark) and 4 responsive breakpoints using Figma Variables modes, so the UI reskinned without extra work.

UI/UX Designer, MONT

May 2016 – Dec 2023

Enterprise software distributor working with 4,000+ partner companies

  • Sole designer, worked with business analysts, engineers, product managers, and business leaders across 5 products: marketing portal, B2B portal, subscription management, e-commerce platform, and internal CMS.
  • Took features from spec to implementation: picked up written specs from analysts, prototyped solutions, iterated through information architecture, responsive mockups, states, and edge cases, then reviewed implementation with engineers.
  • Built patterns for data-heavy user interfaces: tables, multi-step forms, dashboards, document workflows, and custom iconography.

Achievements

  1. Designed and shipped 20+ features across the products: partner account dashboard, registration flows, order and document processing, subscription lifecycle, product catalog, and content management for events, news, and promotions.
  2. Built the component library — 50+ components on a token-based foundation. New screens were assembled from existing parts, so a small team shipped fast without losing consistency.
  3. Designed 56 custom icons that shipped with the design system.

UI/UX Designer, GGEM

Sep 2023 – Dec 2023

Early-stage Web3 startup, web launcher for Web3 gaming

  • Worked with a lead designer who set scope and reviewed work. Designed user and admin interfaces, prototyped key flows, and defined information architecture for an early-stage Web3 product.
  • Expanded the UI Kit with new components as feature requirements changed.

Skills

UI/UX DesignProduct DesignDesign SystemsDesign TokensUI KitsStyle GuidesFigmaPrototypingMockupsInteraction DesignResponsive DesignUser FlowsUser ResearchUsabilityInformation ArchitectureAccessibilityDesign HandoffSaaSWeb3AI-Assisted DesignCross-Functional CollaborationStakeholder Engagement

Side Projects

Outside of main roles I explore AI-assisted workflows by shipping my own products end to end.

OutSenceAI profile-picture web app.
Rotroxfast-paced arcade game for iOS.

Education

Moscow Art and Industry Institute2009 – 2015
Specialist degree (equivalent to Master's), Graphic Design

Certifications

User Interface Design Specialization University of Minnesota2025

Enterprise Design Thinking Practitioner and Co-Creator IBM2023

Digital: UX & UI Design British Higher School of Art and Design2016

Languages

English — B2 Upper Intermediate (EF SET verified)Russian — Native


Magic Square case preview

Magic Square
UI/UX • Web3

MONT case preview

MONT
UI/UX • B2B